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Examine their portfolio and case studies to gain insight into their experience and outcomes before assessing digital marketing firms in Lucknow. Examine Google reviews, ratings on sites like Clutch or Justdial, and customer testimonies. Evaluate their knowledge of important topics including content marketing, PPC, social media, and SEO. Make sure they are knowledgeable about your target market and have experience in your field. Find out how they assess success, what tools they utilize, and how they report. A deliberate strategy, clear communication, and pricing transparency are essential. Lastly, arrange a consultation to assess their capacity to satisfy your business objectives, responsiveness, and originality.